Promotional SMS marketing to drive ROI and loyalty

Run text message marketing campaigns on your customers’ most preferred communication channels - SMS

Text messages engage and convert

98%

Open rate for SMS messages which is the highest.

90%

of SMS messages are read within 3 minutes all across the globe.

45%

response rate for SMS messages which is out of the world.

130+ billion

Messages which are being sent and received yearly.

What is Promotional SMS Marketing?

Deliver the right message on the right channel

SMS marketing, also known as text message marketing, is a form of marketing that involves sending promotional messages to customers or subscribers via text messages. SMS marketing can be used to promote products or services, announce special offers or events, or provide information to customers. Businesses can send SMS messages to their subscribers through a bulk SMS service provider, and the subscribers who have opted in to receive these messages will receive the SMS on their mobile devices. SMS marketing can be an effective way for businesses to reach their customers, as most people carry their mobile devices with them at all times and are likely to read text messages immediately. However, it's important to ensure that SMS marketing is done in a way that is compliant with relevant laws and regulations, and that the messages are targeted and relevant to the recipients to avoid spamming.

Types of Promotional SMS

Promotional SMS is a type of mobile marketing that allows businesses to send text messages to their customers with the aim of promoting a product, service, or event. These messages typically include a special offer, discount, or call-to-action to encourage the recipient to take action. Promotional SMS is a cost-effective marketing strategy that can reach a large audience quickly and easily. It allows businesses to communicate with their customers in a more personal and direct way, making it easier to build brand awareness, loyalty, and engagement.Overall, promotional SMS is a powerful tool for businesses to connect with their customers and drive sales. When used effectively, it can help businesses to increase their visibility, reach new customers, and boost their bottom line.

Discount and Sale Promotions

These are promotions that offer discounts or special prices to customers who make a purchase within a specific time frame. For example, "Get 25% off your next purchase when you shop today."

Product or Service Promotions

These are promotions that introduce new products or services to customers, encouraging them to try them out. For example, "Introducing our new line of organic skincare products. Try them now and see the difference for yourself."

Event Promotions

These are promotions that promote an upcoming event or sale, inviting customers to attend or take advantage of a special offer. For example, "Join us on April 15th for our Spring Sale. Get 20% off all products for one day only. Don't miss out!"

SMS marketing for every stage of the customer journey

Onboarding messages

Grow your list of SMS subscribers and keep them engaged throughout the onboarding process.

Promotional discounts

Deliver personalized messages with promotional offers and discounts to drive conversions.

Ongoing and seasonal campaigns

Reach customers with offers, especially during peak times like Black Friday, Cyber Monday, and back-to-school.

Reactivation campaigns

Bring customers back to your brand and nudge shoppers toward purchase with abandoned cart or back-in-stock campaigns.

Upsell and expansion messages

Drive existing customers towards new purchases with relevant offers based on purchase history.

Customer loyalty programs

Retain customer loyalty and spend through exclusive access campaigns, sneak previews, status rewards, and more.

Benefits of Promotional SMS

Promotional SMS is a cost-effective and targeted marketing strategy that can help businesses to reach and engage with their customers effectively. With high open rates and the ability to deliver messages directly to customers' mobile phones, promotional SMS can increase sales, build brand awareness, and strengthen customer relationships. It offers an immediate and direct way to communicate with customers, making it easier to offer special discounts, limited-time offers, and other incentives. Overall, promotional SMS is a powerful tool that can help businesses to drive growth and achieve their marketing goals.

Cost-effective

Promotional SMS is a cost-effective marketing strategy compared to traditional advertising channels such as TV, radio, or print. It requires minimal investment and has large reach.

Targeted Marketing

Promotional SMS can be targeted to specific customers based on their preferences, behavior, or demographics, making it more likely to generate interest and engagement.

Customer Engagement

Promotional SMS can help businesses to engage with their customers in a more personal and direct way, strengthening customer relationships and loyalty.

Choosing a Promotional SMS service provider

Features and functionality

Look for a provider that offers the features and functionality you need for your SMS marketing campaign, such as personalization, targeting, and more.

Reliability and delivery rates

Choose a provider with a high delivery rate and a reliable network to ensure that your messages are delivered to your customers promptly.

Compliance and Regulations

Ensure that the provider is compliant with relevant regulations and laws, such as GDPR and TCPA, to avoid legal issues and protect your reputation.

Customer Support

Look for a provider with excellent customer support, including 24/7 support, to help you troubleshoot any issues that may arise during your campaign.

Pricing and Affordability

Choose a provider that offers affordable pricing plans that fit your budget and offers transparent pricing with no hidden fees.

Integration and Compatibility

Ensure that the provider's SMS platform is compatible with your existing systems and can integrate with other marketing tools you may be using.

Best Sender for Promotional SMS

The best sender ID to be used in promotional SMS depends on various factors, such as the country and region you are targeting, the type of audience you want to reach, and the nature of your promotional message. In general, it's recommended to use an alphanumeric sender ID, as it allows you to include your brand name or a recognizable abbreviation in the sender field, making it easier for recipients to recognize and trust your messages. Numeric sender IDs may be perceived as spam by some recipients, as they are often associated with unsolicited messages. However, some countries or regions may have specific regulations or restrictions on the use of alphanumeric sender IDs, so it's important to research and comply with the local regulations when choosing a sender ID for your promotional SMS campaign. Ultimately, the best sender ID is the one that resonates with your target audience, builds trust, and enhances the effectiveness of your promotional messages.

Brand recognition

Choose a sender ID that is recognizable and associated with your brand, as this can help build trust and improve the open and response rates of your messages.

Local regulations

Check the local regulations and restrictions on the use of sender IDs in the countries or regions you are targeting. Some countries or carriers may require specific formats of sender IDs.

Testing and analysis

Test different sender IDs and analyze the results to determine which one resonates best with your target audience and improves the effectiveness of your messages.

Frequently Asked Questions

What are the legal requirements for sending promotional messages?

The legal requirements for sending promotional messages vary depending on the country and region you are sending messages to. In general, you need to obtain the recipient's consent before sending promotional messages, provide clear and accurate sender identification, and include an opt-out option in each message.

How can I ensure that my promotional messages are effective?

To ensure that your promotional messages are effective, you should target the right audience, use clear and concise language, provide value to the recipient, and use a clear call-to-action. You should also test your messages before sending them to your entire audience to ensure that they resonate with your target market.

How can I measure the effectiveness of my promotional messages?

You can measure the effectiveness of your promotional messages by tracking metrics such as open rates, click-through rates, conversion rates, and engagement rates. Use analytics tools to analyze your data and optimize your messages based on the results.

How can I avoid my promotional messages being marked as spam?

To avoid your promotional messages being marked as spam, ensure that you obtain consent from your recipients, provide clear sender identification, and avoid using misleading or deceptive language. Also, avoid sending too many messages too frequently, as this can annoy your recipients and lead them to mark your messages as spam.